Costa Rica within the top 10 of the countries at international level in the field of tourism and trade, according to the international consulting firm Bloom Consulting.
Currently the Central American country is located in post 72 with respect to tourism and ranked 84 in trade, internationally; Mexico is also located within the list at the top (16), Argentina (40) and Brazil (47).
The study argues that Costa Rica has been a country with very stable economy and that keeps it at the top, above competitors in the region such as Panama (74), Ecuador (83), but also it needs to improve to be able to compete with strong brands country like Colombia, which is ranked (69).
According to the signature consultant, the country should invest more in defining a strategy that optimizes their searches through the internet. Brand country of Costa Rica is currently focused on its natural beauty and its coasts, but Blooming suggests that also seeks attraction in the oceans, beach activities and “relaxation” mode are aspects that can strengthen its position.
On the issue of trade, the leaders of Latin America are Brazil in the post 11, Mexico, 25 and Chile in the number 33. Costa Rica ranked 84 worldwide and 10 in Latin America, it has demonstrated a very strong economy with competitive levels of growth in the region.
One of the factors that are taken into account in the ranking performed by Blooming, are the hospital industry and real estate, which encourages the Central American country to stand out and compete with others in the region such as Panama and Dominican Republic. The consultant mentioned that for Costa Rica the future is promising if it maintains its levels of growth.
The efforts of the authorities of tourism and foreign trade in the coming months with the brand country could make sure the country is located within the top five positions in Latin America and e Caribbean in the next study.
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